Funnels and Email Marketing
Created by: Emma Johnston
Last Updated: October 14, 2024
Countdown Timer
COUNTDOWN TIMERS
You may want to add a countdown to indicate a signup deadline or when a program starts. This can be a useful tool for creating urgency. You can also add a timer to indicate a limited-time offer, but it is worth noting that because these have been over-used to create false-urgency, they do not have the same impact as they once did.
You can one-off countdown clock and timers to individual funnels, or you can create system-wide countdown clocks, which can be used in both funnels and emails. You can also use countdown timer to hide and reveal elements in funnels.
Global Countdown Timers
CREATE COUNTDOWN TEMPLATE
1. To add a system-wide, first go to Marketing > Countdown timers and press the blue + New button in the top right corner.
2. Select a template from the left hand panel and press Continue with this Template.
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Funnel Countdown Timers
FUNNEL SPECIFIC COUNTDOWN/TIMER
To add a funnel-specific date countdown timer or time, select Countdown or Timer from the elements menu. Once added, click on the countdown to bring up the settings menu. In the General Tab, set the End Date, End Time, and Time Zone.
In the General tab, you can also change the countdown color and label color, float (alignment), font, text and subtext (label) font size, and margins. In the Advanced tab, you can change the visibility.
EXPIRATION ACTION URL
Once the countdown timer has expired on a page, you might want to redirect contacts to a different page (indicating that they have missed out because program has started, for example, with information about how they can sign up for your next program). To do this, go the Expire Actions in the General tab, choose Redirect to URL and add the URL of the page.
Funnel Reveal and Hide Elements
EXPIRATION HIDE AND SHOW ELEMENTS
You may want to delay the appearance of certain sections and elements in your funnel, or hide them when the timer is complete. This can be done using the Countdown or Timer. To do this, go the Expire Actions in the General tab, choose Show & Hide Elements.
TOP TIP: When you click on an element, you can add a name/title in the General tab in the settings menu. This can be extremely useful if you want to show or hide it as a countdown/timer action as it makes those specific elements much easier to find in a long lime.
REVEALING ELEMENTS
If you want something to pop up after a time delay, you'll need to hide the visibility first. Select the element you wish to hide, go to Advanced in the setting menu and uncheck both desktop and mobile under visibility. If you ever hide something accidentally, you can find it by going to Elements > Manage and click the View icon to toggle between hide or unhide.
Next, in the Show & Hide Element section, choose the element(s) that you want to appear and check the relevant box(es).
HIDING ELEMENTS
If you want something to disappear after a time delay, in the Show & Hide Element section, choose the element(s) that you want to hide and check the relevant box(es).
STEALTH MODE
TOP TIP: If you don't want the timer to actually display on the page, you can also hide it by unchecking both desktop and mobile under visibility. The timer will still work but it will be in stealth mode!
Marketing Emails
EMAIL COUNTDOWN TIMER
To add a countdown timer to an email, click the Add Elements icon in the top menu bar and drag and drop the Countdown Timer element (found at the bottom of the list) into the middle of the email editing screen.
EMAIL COUNTDOWN TIMER
To add a countdown timer to an email, click the Add Elements icon in the top menu bar and drag and drop the Countdown Timer element (found at the bottom of the list) into the middle of the email editing screen.
Once added, click on the Timers tab to select the required timer. Click on the Settings tab to change the width, block background color, alignment, and padding.
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