External Resources
Created by: Emma Johnston
Last Updated: November 15, 2024
Content and Social Media Club
We have a number of resources for the Content and Social Media Club Audience Builder Resources. To access the SuperCoach CRM resources that are available, email your login details to [email protected]. New releases will be automatically added to your accounts within 10 days after being released.
To request older/past resources, email [email protected]. Please allow up to 28 days for these to be added to your account. You also need to factor in time after we have added the resources to edit the content and test the funnel.
If you have any issues with the program, please email the Fit Pro Essentials support team ([email protected]).
NEW USER DISCOUNT
Click here for details about the Content and Social Media Club. SuperCoach CRM members can use discount code 'Content47' at checkout to get the first month for half price. This is NOT an affiliation code/link.
Upcoming Content Club...
LATEST CONTENT CLUB RESOURCES
Available from November 23, 2024...
December 2024 Stay on-track during the holidays - Funnel, lead magnet workflow, giveaway email and nurture emails.
We have also created a five week Coach Catalyst program for seven daily actions.
NEXT MONTH'S CONTENT CLUB AUDIENCE BUILDER
Available from December 23, 2024...
January 2025 90-Day Jumpstart in 2025 Challenge - Funnel, lead magnet workflow, giveaway email and nurture emails.
FUTURE CONTENT CLUB AUDIENCE BUILDER
Available from January 23, 2025...
February 2025 11 Easy Ways to Enough Protein - Funnel, lead magnet workflow, giveaway email and nurture emails.
Available from February 23, 2025...
March 2025 Beat the Bloat - Funnel, lead magnet workflow, giveaway email and nurture emails.
Content Club Seasonal Guides
CONTENT CLUB LEAD MAGNETS (HOLIDAYS AND NEW YEAR)
These lead magnets work well for Thanksgiving, Christmas and New Year Promotions.
December 2024 Healthy Holidays Checklist - Program, funnel, lead magnet workflow, giveaway email and nurture emails.
January 2024 Mind-Body-Spirit Goals Roadmap - Funnel, lead magnet workflow, giveaway email and nurture emails.
December 2023 The Holiday Hustle Challenge - Program, funnel, lead magnet workflow, giveaway email and nurture emails.
January 2023 Goal Crusher Guide - Funnel, lead magnet workflow, giveaway email and nurture emails.
December 2022 Healthy Holiday Recipes - Funnel, lead magnet workflow, giveaway email and nurture emails.
Content Club Challenges
CONTENT CLUB AUDIENCE BUILDER 5 DAY CHALLENGES
April 2023 Real Food Challenge - Program, funnel, automation workflow with confirmation email, and giveaway email.
April 2022 Energy Challenge - Program, funnel, automation workflow with confirmation email, and giveaway email.
.October 2021 Complete Mobility Challenge - Program, funnel, workflow with confirmation email, and giveaway email.
.June 2021 Clean It Up Challenge - Program, funnel, automation workflow with confirmation email, and giveaway email.
.February 2021 Stronger to the Core - Program, funnel, automation workflow with confirmation email, and giveaway email.
.July 2020 Metabolic Jumpstart - Program, funnel, automation workflow with confirmation email, and giveaway email.
BONUS Sugar Detox Challenge - Program, funnel, automation workflow with confirmation email, and giveaway email.
This works well as a lead for the Ultimate Sugar Challenge or Spooktacular.
Content Club Lifestyle Guides
CONTENT CLUB LEAD MAGNETS (SLEEP)
These lead magnets work well for National Sleep Awareness Month (March).
May 2024 7-Night Relax & Recharge Routine - Funnel, lead magnet workflow, giveaway email and nurture emails.
March 2024 Mini Morning Metabolic Booster Routine - Funnel, lead magnet workflow, giveaway email and nurture emails.
September 2021 Good Morning, Good Night Guide - Funnel, lead magnet workflow, giveaway email and nurture emails.
.July 2019 Supercharge Your Sleep - Funnel, lead magnet workflow, giveaway email and nurture emails.
CONTENT CLUB LEAD MAGNETS (STRESS)
These lead magnets work well for National Stress Month (April).
.August 2022 The Mindful Breathing Guide - Funnel, lead magnet workflow, giveaway email and nurture emails.
.November 2021 The Mindfulness Workbook - Funnel, lead magnet workflow, giveaway email and nurture emails.
CONTENT CLUB LEAD MAGNETS (FOOD, SHOPPING AND NUTRITION)
November 2024 Meal Prep and Planning Checklist - Funnel, lead magnet workflow, giveaway email and nurture emails.
April 2024 Grocery Store Survival Guide - Funnel, lead magnet workflow, giveaway email and nurture emails.
October 2023 Plate Perfect: Guide to Balanced Eating - Funnel, lead magnet workflow, giveaway email and nurture emails.
.July 2022 The Ultimate Post-Workout Guide - Funnel, lead magnet workflow, giveaway email and nurture emails.
March 2022 The Ultimate Pre-Workout Guide - Funnel, lead magnet workflow, giveaway email and nurture emails.
.September 2020 Crush Your Cravings - Funnel, lead magnet workflow, giveaway email and nurture emails.
CONTENT CLUB LEAD MAGNETS (HABITS AND LIFESTYLE)
September 2024 Brain Bingo Challenge - Funnel, lead magnet workflow, giveaway email and nurture emails.
This lead magnet could work well for World Brain Day (July 22).
August 2024 Food and Mood Journal - Funnel, lead magnet workflow, giveaway email and nurture emails.
September 2023 Do This, Not That: Fitness Cheat Sheet - Funnel, lead magnet workflow, giveaway email and nurture emails.
July 2023 Master Your Metabolism - Funnel, lead magnet workflow, giveaway email and nurture email
May 2023 Resilience Checklist - Funnel, lead magnet workflow, giveaway email and nurture emails.
November 2022 Wellness Bingo - Funnel, lead magnet workflow, giveaway email and nurture emails.
.May 2021 Healthy at Every Age - Funnel, lead magnet workflow, giveaway email and nurture emails.
.April 2021 Break Through Your Plateau - Funnel, lead magnet workflow, giveaway email and nurture emails.
Content Club Recipes
CONTENT CLUB LEAD MAGNETS (RECIPES)
June 2024 Healthy Slow Cooker Recipes - Funnel, lead magnet workflow, giveaway email and nurture emails.
November 2023 Holiday-Inspired One-Dish Meals - Funnel, lead magnet workflow, giveaway email and nurture emails.
August 2023 Lunchbox Rescue - Funnel, lead magnet workflow, giveaway email and nurture emails.
February 2023 Fast & Easy Meal Prep Recipes - Funnel, lead magnet workflow, giveaway email and nurture emails.
September 2022 Plant Power Recipes - Funnel, lead magnet workflow, giveaway email and nurture emails.
These recipes work well as a lead magnet for the 30 Day Plant Based Transformation Program.
February 2022 Five Ingredient Recipes - Funnel, lead magnet workflow, giveaway email and nurture emails.
.August 2021 Sauces, Marinades & Salad Dressings - Funnel, lead magnet workflow, giveaway email and nurture emails.
.March 2021 Protein-Packed Breakfast Recipes - Funnel, lead magnet workflow, giveaway email and nurture emails.
.November 2020 Easy One-Dish Dinner Recipes - Funnel, lead magnet workflow, giveaway email and nurture emails.
.April 2020 Gut Health Guide + Recipe Manual - Funnel, lead magnet workflow, giveaway email and nurture emails.
Content Club Workout Guides
CONTENT CLUB LEAD MAGNETS (WORKOUT GUIDES)
October 2024 Hipnosis/Unlock Your Hips - Funnel, lead magnet workflow, giveaway email and nurture emails.
This guide would work well as a lead magnet for Ruston Webb mobility programs.
July 2024 Back Pocket Travel Workouts - Funnel, lead magnet workflow, giveaway email and nurture emails.
February 2024 In The Zone: Heart Rate Training - Funnel, lead magnet workflow, giveaway email and nurture emails.
June 2023 Top 9 Muscle & Strength Building Exercises - Funnel, lead magnet workflow, giveaway email and nurture emails.
March 2023 Core Strong - Funnel, lead magnet workflow, giveaway email and nurture emails.
October 2022 Mix & Match Workout Builder - Funnel, lead magnet workflow, giveaway email and nurture emails.
July 2021 Time Crunch Workout Guide - Funnel, lead magnet workflow, giveaway email and nurture emails.
.October 2020 Beginner Quick Start Exercise Guide - Funnel, lead magnet workflow, giveaway email and nurture emails.
.February 2020 Foam Rolling: Beginners Guide - Funnel, lead magnet workflow, giveaway email and nurture emails.
Content Club Bonuses
CONTENT CLUB BONUSES
BONUS Hero Funnel Template - Funnel/landing page.
Content Club Editing Instructions
We have completed your creating your Content Club Audience Builder resources. We have set up your branded funnel, branded your client guides, create your nurture sequence and giveaway emails, and set up your workflow.
TASK CHECKLIST
Here a quick overview of the tasks you need to complete:
Task 1 - Edit all both pages in your funnel
Task 2 - Add your favicon and select the correct chat widget for your funnel
Task 3 - Create a subdomain/URL for your funnel
Task 4 - Edit form (if required)
Task 5 - Edit and download the Audience Builder guide from Canva
Task 6 - Edit the nurture sequence emails and link the Audience Builder guide
Task 7 - Edit the giveaway email and link the Audience Builder guide
Task 8 - Complete test form entry and final checks (at least five days before you launch)
Funnel
EDIT FUNNEL
1. Go to Sites > Funnels, click on your Alicia Streger folder and open the relevant funnel. If you can't find the funnel, either click on the Recent tab or use the search box.
EDIT OPT-IN PAGE
2. Select the Opt-in page and click on Edit.
3. Edit the text and image as necessary. Although you can change the colors of the page title, you cannot edit the text. If needed, you can delete the title and replace it with a heading element.
If you do not see a form directly on the page, then you will need to open the pop-up window to make additional changes. Click here for instructions on how to edit a pop-up.
EDIT CONFIRMATION PAGE
5. Once complete, click on the Pages icon in the menu bar and select the Confirmation Page.
6. Edit the text and images as necessary and update the call to action button.
7. Press the Save button regularly while making changes and press Publish when complete.
Click here for more information about using funnels and click here for information about editing funnel elements.
Chat Widget and Favicon
ADD CHAT WIDGET AND FAVICON (new from September 2024)
1. Go to the funnel dashboard and click on the Settings tab.
2. Open the Chat Widget drop down and select the correct chat widget.
3. In the Favicon URL box, type in custom_values.favicon surrounded by double braces/curly brackets (as shown in the image below).
4. Press Save when finished.
Click here for more information about creating different Chat Widgets.
Funnel URL
CREATE A FUNNEL URL/SUBDOMAIN (new from September 2024)
1. Go to Settings > Domains and click on the blue + Connect Domain button in the top right corner.
2. Enter your chosen subdomain (such as guidename.mygym.com or programname.mygym.com) in the Domain URL box and click Add Record Manually to continue (NOT the blue Continue button).
3. In the next window, click Verify Records to continue. There may be up to a 30 second delay while this processes.
4. Lastly, on the next page, choose the correct funnel and select the landing page.
Once created, you will only need the part up to the .com when sharing the link (as highlighted in the image below).
REUSING SUBDOMAINS
If you have run a particular challenge/program before, you can use the same domain again. The easiest option is to delete the domain and readd it using the instructions below. This will clear the domain from the previous funnel and ensure the default page is set to the new funnel.
MARKETING EMAILS
If there are marketing emails for the program you are running, go to Settings > Custom Values and add the URL. For more information, go to the Marketing Emails help article for your challenge/program.
Form
EDIT FORM
1. Go to Sites > Forms > Builder, click on your Alicia Streger folder and open the relevant form.
2. Edit the form as necessary (such as changing the colour of the button).
3. Press Save when finished.
Click here for more information about forms.
Canva Document
DOWNLOAD CANVA DOCUMENT
We have shared your branded lead magnet guide and email header with you in Canva. You can refer to the Content Club Google Doc for instructions on what changes need to be made.
Once complete, you can either select File > Download from the menu bar or click on the Share button in the top right corner and select Download. Select PDF Standard and download the document.
Nurture Sequence
We have already set up the required automation/workflow so that when the contact fills in the form, they are automatically sent the lead magnet email followed by the nurture sequence.
You will need to link your lead magnet to the nurture sequence. You will also need to edit the copy (you can refer to the Content Club Google doc provided for instructions on what content needs to be edited). You can replace the header images for the emails using the image that we have shared with you in Canva.
EDIT EMAIL #1
1. Go to Automation > Workflows, click on your Alicia Streger folder and open the relevant workflow.
2. Open the Delivery Email #1 step. If needed, change the subject line for the confirmation email.
3. Hover over the template preview and click on Edit. This will open a pop-up window where you can edit the email.
4. Update the wording as required, change the button color, and replace (or delete) the header image. To edit the appearance of the text, click on the text and the editing toolbar will appear at the top. To add your company footer, click on the Saved Items tab and drag your footer to the bottom of the email (and delete the existing footer).
5. Delete the email footer and replace it with your email footer (click on the Saved Items tab in the left-hand panel and drag your footer to the bottom of the email).
ADD PDF TO EMAIL #1
6. Click on the button and select File from the Actions drop down menu in the left-hand panel. Press Upload or Browse Files.
7. Either select your lead magnet PDF or click on Upload File (and then select the file). Double click on the file to return back to the email editor. We recommend creating a folder for your PDF resources to help keep your account organized.
8. Press Save when complete and then press the X in the top left corner to close the window and return to the workflow.
9. Press the Save button in the top right corner of the workflow.
Click here for more information on editing emails and click here for more information about the media library.
EDIT EMAIL #2
1. Open the Email #2 step. If needed, change the subject line for the confirmation email.
2. Hover over the template preview and click on Edit.
3. Update the wording as required, change the button color, and replace (or delete) the header image.
4. Click on the button and repeat the steps above to add the PDF.
5. Delete the email footer and replace it with your email footer found in the Saved Items tab in the left hand panel.
6. Press Save when complete and then press the X in the top left corner to close the window.
7. Press Save Action to finish and return to the workflow.
EDIT EMAILS #3 - 5
1. Open the Email #3 step. If needed, change the subject line for the confirmation email.
2. Hover over the template preview and click on Edit.
3. Update the wording as required, change the button color, and replace (or delete) the header image.
4. Delete the email footer and replace it with your email footer found in the Saved Items tab in the left hand panel.
5. Press Save when complete and then press the X in the top left corner to close the window.
6. Press Save Action to finish and return to the workflow.
7. Repeat these steps Email #4 (testimonial email) and Email #5 (call to action email). These emails usually require the most edits.
8. Save the workflow regularly while making changes. When complete, toggle on Publish.
EMAIL #5 OPTION
For Email #5, rather than having a different CTA email for each Content Club nurture sequence, you may prefer to always use the same template. The advantage of doing this is that each time you change your offer, you can then update that single email and all of the workflow will still lead to that latest offer.
To do this, create a CTA email. Then, each time you edit each nurture sequence, swap the Email #5 template for that email.
OTHER AUTOMATIONS
By default, the nurture sequence is set up so that the emails are sent daily. You can change this by adjusting the wait step timings in the workflow as required. You can also add additional action step to the workflow as desired.
Click here for more information about workflows.
PREVIEW THE MARKETING EMAILS
We recommend previewing the emails as you edit them, so that you can see what the emails will look like when viewed on different devices. You can do this by clicking the Preview button at the top of the email editor pop-up.
Once you have completed all of the edits, we also recommend pressing Test Workflow at the top of the workflow to send yourself sequence so that you can check the appearance of the emails. You can then push/walk yourself through the workflow so that you can receive all of the emails without need to wait. Click here for instructions.
TESTING
Once you have completed your edits, you will need to test the funnel! Open the funnel, complete the opt-in form and check the automations run as expected. If there are any problems, email [email protected].
Giveaway Email
EDIT GIVEAWAY EMAIL
1. Go to Marketing > Emails, click on the relevant folder for the lead magnet and open the Giveaway Email.
2. Click on the button and select URL from the Actions drop down menu in the left-hand panel.
3. Update the wording as required, change the button color, and replace (or delete) the header image.
4. Delete the email footer and replace it with your email footer found in the Saved Items tab in the left hand panel (just drag and drop the email footer element to the bottom of the email).
ADD THE LEAD MAGNET PDF
5. Next, click on the button and select URL from the Actions drop down menu in the left-hand panel. You can either just add the URL link so that the recipients can download the PDF, but you won't be able to track that, or you could send them the link to the opt-in page if you want them to go through the nurture sequence.
SAVE OR SEND
6. When complete, press Save Template and then press Back to exit.
7. To send the giveaway email, click on Actions > Create Campaign.
Click here for more information about sending emails.
TRIGGER LINK
Alternatively, you could create a trigger link (that directs contacts to the confirmation page) so you can track clicks and a workflow (that fires when the link is clicked and tags contacts).
1. Go to Marketing > Trigger Links > Links. Press the blue Add Link button.
2. Enter a name for your link and paste in the URL to the PDF. Press Save.
3. Next, open the giveaway email and select the button.
4. In the left-hand panel, click on the tag icon in the Link URL box. Select Trigger Links from the dropdown list and then select the correct link.
You can then create a workflow using Trigger Link Clicked as the trigger, so that you can automated follow-up actions, such as tagging the contacts. Click here for more information about using trigger links and creating automations.
Optional Extras
INSTAGRAM LINKS PAGE
Don't forget to update your Instagram links page with your latest lead magnet!
1. Go to Sites > Funnels and select your Instagram Links funnel.
2. Clone an existing button and edit the button text and URL at the bottom of the left hand panel.
If you have any questions or need support, you can chat with us clicking on the blue dot in the bottom right corner of the software or email us at [email protected].
The support desk is available Monday to Friday, 7:00am - 3:00pm (CDT).
For information about our Christmas opening hours, click here.
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